GM Ignores Bright Signal to Drop EVs Entirely
You’d think by now General Motors would have a general sense of what the market actually wants. But based on the thousands of unsold “BrightDrop” electric vans piling up across North America and the mass layoffs about to hit Ontario’s CAMI Assembly plant, it’s clear they still don’t get it: people don’t want EVs, especially not overpriced commercial ones.
The brightest business decision GM could make would be to drop their EVs entirely.
GM hyped BrightDrop as the future. They retooled an entire plant for it. They took government subsidies. They projected $10 billion in revenue. And now, just a couple years later, they’ve sold a mere 274 vans this year, are furloughing 450 workers, and are shutting down production for 20 weeks to rethink everything. In a Detroit Free Press report, a local union member stated:
“This is devastating for our members… We are losing these shifts indefinitely.”
The EV van they promised would revolutionize delivery services? It costs $74,000– more than $20,000 higher than Ford’s E-Transit, and business owners just aren’t biting. Add in limited charging infrastructure, cold-weather performance concerns, and questions about range, and it’s no wonder these vehicles are sitting unsold in lots from Ontario to Flint.
This isn’t just about GM. It’s a warning to the entire eco-left political class that tried to force an electrified future with subsidies, mandates, and wishful thinking instead of market demand.
As Daniel Turner said in a recent op-ed:
“Perhaps no group of people have been maligned, cast aside and yes — discriminated against — by politicians than those in the coal industry. They have been villainized by the climate extremists. Rich men in faraway cities like Michael Bloomberg and John Kerry have outright called for their industry to end — their livelihoods be damned, let alone their retirement accounts.”
Now they’ve shifted from shutting down rural energy towns to pushing EVs nobody wants, and the result is the same: lost jobs, shuttered plants, and broken promises.
Let the BrightDrop debacle be a lesson: Eco-left top-down industrial planning always ends the same way: with the American worker paying the price for someone else’s green fantasy.
April 15, 2025